Insights & Updates from Idntfy

Fashion is changing, and so is the way we shop. We’re building technology to make fit simple and personal. This blog is where we share our journey, our updates, and our ideas for what comes next.

03.07.2026

Scaling the Right Sales

26.06.2026

How To Find The Colours That Suit You

12.06.2026

Introducing Styling: Try On Curated Outfits

08.06.2026

The EU One-Click Return Won’t Fix Your Wardrobe

04.06.2026

Why a Photo Can't Really Tell You If It Fits

01.06.2026

Revisiting Hjort & Lantz

28.05.2026

Dressing for Your Body, Not the Trend Cycle

25.05.2026

The Quiet Confidence of Knowing What Fits

21.05.2026

Body Shape vs. Body Size

19.05.2026

Virtual Try-On vs. Virtual Fitting

18.05.2026

Why You Order Three Sizes of the Same Dress

14.05.2026

The Hidden Cost of 'I'll Just Return It'

11.05.2026

Why Your 'Size' Keeps Changing From Brand to Brand

22.04.2026

A Growing No-Returns Community