Why You Order Three Sizes of the Same Dress

Most women I know don't talk about it, but they all do it. You see a dress you love. You don't trust the size chart. You don't trust the brand. So you order it in two sizes. Maybe three. Maybe in two colours and three sizes if you're really unsure. The plan is simple: keep the one that fits, send the rest back.

It feels harmless. The retailer offers free returns. The label calls it 'try before you buy'. And anyway, what other option is there when you genuinely can't tell whether their 'medium' is closer to your friend's medium or your sister's small?

But the cost of bracket-ordering is bigger than it looks. There's the obvious part: the time spent unboxing, trying on, rewrapping, queuing at the post office, and waiting weeks for refunds to land back in your account. Then there's the quieter part — the way it slowly erodes your confidence as a shopper. Every time you order three of something, you're being trained to distrust your own instincts about what fits.

It's also a habit that doesn't scale. The more time you spend on returns, the less time you spend actually enjoying the clothes you own. And the more variables you add to a purchase, the harder it becomes to make any decision at all. Many women end up abandoning carts entirely just to avoid the cycle.

The real fix isn't more flexible return policies. It's better information up front — so the right size is the only one in the basket to begin with.

Idntfy was built for this. A short body scan gives you your measurements in real units, which then translate into accurate size guidance for the brands you shop with. No bracket. No guesswork. One garment, one size, one delivery.

That feeling of opening a parcel and just having it fit? It's not too much to ask. It's how it was supposed to work in the first place.