Idntfy turns a two-minute phone scan into a precise body profile. Your customers order the size that actually fits and keep what they buy.
Smarter sizing. Fewer returns.
We help brands leverage AI to create the best digital shopping experiences online.
Boost conversion. Reduce returns. Adopt AI.
Fit & Size AI technology.
Idntfy's 3D body scan leverages accurate biometric data to quickly guide your customers to their perfect size, boosting shopping confidence and reducing return probability. Body measuring technology.
AI powered discovery for your e-commerce store
Make your brand visible in AI search engines, personalize every shopping interaction, and deliver dependable support at scale in your brand voice.
From first AI search to last touchpoint after the sale.
Millions ask ChatGPT, Gemini, and Perplexity before they buy. Idtfy tracks which SKUs appear, how they appear and what can be done to improve your posture.
Built from fashion expertise, not just algorithms
Most fit technology focuses mainly on measurements. Idntfy takes a broader fashion-aware approach designed for how people actually shop online.
Garment-aware sizing
Our recommendations take into account fabric stretch, silhouette, intended fit, and garment construction — not just body measurements.
Cross-brand user profiles
Customers keep one persistent body profile that works across participating brands and platforms, creating a smoother shopping experience over time.
Designed to reduce real return behaviour
Research behind Idntfy showed that returns are driven by uncertainty, inconsistent fit, and low-confidence shopping habits — not sizing alone.
Sizing that understands the garment — not just the body
Idntfy combines millimetre-accurate body scan data with real garment production data to deliver more reliable sizing recommendations.
Our system takes into account:
- fabric stretch
- drape and stiffness
- intended bagginess
- garment ease
- silhouette and cut
- brand-specific fit philosophy
This creates recommendations that go far beyond basic measurements or generic size charts.
Virtual Try-On & Accurate Fit Guidance
Idntfy gives shoppers personalised virtual try-ons and sizing guidance directly on the product page. Using body scan data together with real garment production data, our system takes into account fabric stretch, drape, silhouette, intended bagginess, and brand-specific fit philosophy — going far beyond standard size charts.
Brands can work with their own fit models or use Nordic-market fit models developed with Nina Skarra’s fashion expertise.
Easy Integration, Already Live
Idntfy offers a ready-made widget designed to fit naturally into existing ecommerce product pages with minimal integration work.
Current support includes:
- Shopify
- Centra
- Additional ecommerce platform integrations are coming soon.
Idntfy is already live on fashion ecommerce sites including Cathrine Hammel and Monel.
Cross-Brand Profiles With Existing Active Users
One profile. Multiple brands. Better shopping journeys.
Idntfy users keep one persistent body profile that works across participating brands and platforms. This creates a smoother shopping experience while helping brands benefit from stronger fit understanding and higher customer confidence.
We already have a growing base of users who have completed body scans and are actively ready to explore sizing and virtual try-ons across new brands joining the platform.
For fashion brands that want better fit, higher conversion, and fewer returns.
-
Boost conversions
Fewer abandoned carts and higher conversion rates
-
Build loyalty
Stronger customer loyalty and valuable first-party data
-
Reduce returns
Returns reduced to as low as 10% with 3D body scan technology
-
Boost conversions
Fewer abandoned carts and higher conversion rates
-
Build loyalty
Stronger customer loyalty and valuable first-party data
-
Reduce returns
Returns reduced to as low as 10% with 3D body scan technology